RBI Premium brochure

Design and layout of a presentation brochure for RBI Premium (London). It is not a classic insurance company, but a membership/benefits programme for expats and frequent travellers. The brand’s core idea is peace of mind in travel, medical support and financial flexibility via a prepaid card.

Client: RBI Premium (London)
Service: Brochure design & layout

RBI Premium brochure — card memberships for expatriates

Download the brochure (PDF)

PROBLEM

RBI Premium sells not a policy but a premium membership — a complex programme of benefits for frequent travellers: peace of mind, medical support, global assistance, a prepaid card. All of it had to be presented so that a person could easily grasp exactly what they get by joining the RBI Premium community.

SOLUTION

We designed and laid out a presentation brochure in a restrained premium aesthetic: a clean grid, white space, a recognisable identity and a clear benefits structure with icons. The brochure works equally well in print and as a PDF for mailouts.

RESULT

RBI Premium got a tool it uses to sell and promote its programmes — a brochure that looks expensive and builds trust with expats around the world.