Virtual journey “In Search of Ivan Kotliarevsky’s Treasure”

A visual campaign for the Poltava I. P. Kotliarevsky Literary Memorial Museum’s VR quest: posters, banners, stickers and invitations that blended neon with traditional Ukrainian imagery.

Client

Poltava I. P. Kotliarevsky Literary Memorial Museum

Year

2024

Service

Design: posters, banners, stickers, invitations

PROBLEM

The museum reinvented its classic tour with VR technology — but under the terms of its Ukrainian Cultural Foundation grant, the event had to draw a set number of visitors. The promotion had to do more than dress up the event; it had to actually bring people in.

SOLUTION

We built the visual style on an unexpected contrast — neon and traditional Ukrainian imagery. This fresh take on the familiar set the posters apart from typical museum promo. We carried the concept across everything: posters, banners, stickers and invitations — one line from the street to the event itself.

RESULT

The unusual combinations worked — the event drew 30% more visitors than planned, beating the grant’s target. We even helped recruit the audience beyond the design brief, because we genuinely cared about the project.